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Marketing Intelligence for Lean Teams

Know where your team should focus next.

ProperMuse helps lean marketing teams decide what matters, why it matters, and how to get it done. We research your market, competitors, discoverability, AI opportunities, team, and systems, then turn the findings into a prioritized plan you can actually run.

Get Your Snapshot See a Sample Read

Want a fast place to start? See who AI names when buyers ask about your category, whether you appear, and where the first opening may be.

Know where to focus. That is the whole game.
Priorities

Rank the few moves that deserve your team's time and budget.

Market

See where competitors are winning and where the category is still open.

Leverage

Find practical places where AI and your current systems can increase capacity.

Execution

Give leadership the case and your team the steps, owners, cadence, and measures.

Who We Help

Built for lean marketing teams. Also built to sit behind agencies.

For Brands

You lead marketing. Your team cannot research everything.

You have campaigns running, channels to manage, leadership questions to answer, and a growing list of things AI is supposed to help with. ProperMuse gives you an outside read on what deserves attention, what can wait, and how your team can actually execute the priorities.

Get Your Snapshot
For Agencies

Advise brands, and want sharper intelligence behind the recommendation.

Your clients expect strategy backed by evidence. We run the market, competitive, discovery, and AI research behind the recommendation, then deliver it under your brand so you can add depth without building a research team.

See How White-Label Works
What We Help Your Team Decide

The questions we help your team answer.

01

Where should we put the next hour and dollar?

Your team has finite time and budget. We help rank the work before the calendar fills up with activity that only feels important.

02

What are competitors and buyers telling us that we are missing?

We read the market, competitive set, search, AI, and relevant buyer discovery surfaces to find the gaps your team does not have time to map on its own.

03

Where can AI and our current systems give this team more capacity?

We look for practical ways to reduce manual work, improve analysis, and make the team faster without adding another pile of tools to manage.

Who We Are

A bigger marketing brain without a bigger marketing team.

ProperMuse combines senior marketing judgment with research, AI, product, and implementation design. We do the work your team does not have time to do, then hand back clear priorities and a plan built for the people and systems you already have.

Not a dashboard you have to babysit.Measurement is the starting point. The useful part is understanding what it means and what your team should do next.
Not an outsourced marketing department.We make the priorities clearer and the work executable. Your team keeps ownership.
Not generic AI consulting.AI belongs in the plan when it solves a real problem, creates capacity, or improves the work. We do not force it into places where it does not help.
Senior thinking from the people doing the work.The founders stay close to the research, the recommendation, and the handoff. There is no junior research layer between you and the judgment.
The Difference

You get a plan, not a login.

Every engagement ends with a ranked set of priorities, the evidence behind them, and an implementation path built around your actual team. Leadership gets the why. The people doing the work get the how. If you want ongoing remeasurement, Muse Pulse can come back on a set cadence to see what moved and update the priorities.

Get Your Snapshot See a Sample Read
The Ladder

Start where the question is. Go deeper when it is worth it.

You do not have to buy the ladder in order. Pick the depth that matches the decision you are trying to make.

Start Here
AI Visibility Snapshot
Free AI recommendation snapshot
Free

See who AI names when buyers ask about your category, whether you appear, and where the first opening may be. Free, focused, and built to tell you whether there is a deeper question worth investigating.

Get Your Snapshot
The Diagnosis
AI Visibility Scan
Focused AI visibility diagnosis
$997 one-time

Go beyond the Snapshot and see why AI names the brands it names across a deeper set of buyer questions. You get the main visibility and representation issues, the competitive context, and the first two or three plays worth investigating.Your $997 can be credited toward Muse Presence if you decide the full discovery read is worth it.

Run the Scan
The Full Read
Muse Presence
Buyer Discovery & AI Visibility Plan
$4,997 one-time

See where buyers can find you, who gets picked instead, what AI gets wrong, and what is worth fixing first across search, AI, communities, and other relevant discovery surfaces. You get one prioritized plan for improving how the market finds and understands you.

See a Presence Sample
Flagship
The Strategic Read
Muse Compass
Your 90-Day Marketing Priorities & AI Plan
$7,500 one-time

Get a deeply researched plan for where your marketing team should focus over the next 90 days, built around your market, competitors, goals, team, systems, budget, and constraints. See what to prioritize, what to deprioritize, where AI can create real leverage, and exactly how to put the plan into motion.Leadership gets the business case. Your team gets the implementation path.

See a Compass Sample
The Summit
Muse Momentum
Full Marketing Intelligence & Action Plan
$15,000 one-time

Get one connected read of your market, competitors, buyer discovery, AI visibility, team, systems, and marketing priorities. Momentum turns the full picture into one ranked plan, one executive story, and one measurement framework so the pieces stop competing with each other.

Talk Through Momentum
Muse Pulse | Quarterly Marketing Intelligence Review Re-run the baseline, see what moved, catch competitor and market changes, and update the priorities before the original plan goes stale. Recurring re-measurement, priced to your plan
The Engagement

What happens after you choose the engagement.

01

We learn how your business actually works.

We start with your goals, market, team, systems, budget, current work, and constraints so the research is built around reality instead of a generic template.

02

We do the research your team does not have time to do.

Depending on the engagement, that can include market and competitor analysis, buyer discovery, search and AI visibility, current marketing priorities, systems, and practical AI opportunities.

03

We rank the moves.

We separate interesting findings from useful decisions and prioritize the work by potential value, effort, timing, fit, and what your team can realistically execute.

04

We make the plan usable in the real organization.

Leadership gets the case for the priorities. Your team gets the sequence, owners, instructions, technical guidance where needed, and the measures that tell you whether the work is moving in the right direction.

05

We walk it through, then get out of the way.

We review the plan with the people who need to act on it. If a bounded activation clinic will help the team get started, we can scope it. If you want remeasurement later, Muse Pulse can come back and update the priorities.

For Agencies

Running this for a client instead of your own brand?

Agencies can use the same research and planning engine behind their own client strategy. We do the work behind the scenes, deliver it under your brand, and let you keep the client relationship and the recommendation.

See How White-Label Works
The engines we read across
Google Bing ChatGPT Claude Gemini Reddit YouTube Google Bing ChatGPT Claude Gemini Reddit YouTube
Common Questions

What people ask us most.

What does ProperMuse actually do?
We help lean marketing teams decide what deserves attention, why it matters, and how to execute it. We research your market, competitors, buyer discovery, AI opportunities, team, systems, and constraints, then turn the findings into a prioritized plan built for your actual organization.
Who is ProperMuse built for?
ProperMuse is built for marketing leaders with capable teams and too much to cover. If your team is already running campaigns and channels but does not have time to deeply research every competitive move, new discovery behavior, AI opportunity, system change, and strategic option, that is the situation we are designed for.
Is ProperMuse an agency?
Not in the traditional sense. We do not want to become your outsourced marketing department or lock you into a retainer. We give your team the outside research, priorities, and implementation guidance to make better decisions and run the work themselves. Bounded activation support is available when it helps get the plan started.
How does AI fit into the work?
AI is both part of our research engine and one of the tools we evaluate for your team. We use it to accelerate analysis and implementation design, then apply human marketing and product judgment. If AI can remove real manual work or increase capacity inside your current operation, we show you where. We do not recommend AI just because it is new.
Do I need to start with the Snapshot or Scan?
No. They are simply easy ways to start. If your question is specifically about AI visibility, the Snapshot or Scan may be enough. If you already know you need a broader discovery read or a full marketing priorities plan, you can start directly with Presence, Compass, or Momentum.
What do I actually get?
The format depends on the engagement, but the goal is consistent: leadership gets a clear explanation of what matters and why, and the team gets a prioritized implementation path with enough detail to start the work. The reports, deck, technical guidance, project plan, and KPI structure are there to make the recommendation usable, not to create more files.
Do you require a long-term contract or retainer?
No. The core engagements are designed to stand on their own. Muse Pulse is an optional recurring review for teams that want the baseline remeasured and the priorities updated over time.
Your Turn
Get your free AI Visibility Snapshot.

See who AI names in your category when buyers ask for the best, and where the market is still open. Click below and your email opens ready to go. Add your name and the website you want evaluated, then hit send. We reply with your Snapshot.

Request My Free Snapshot See a Sample Read

Prefer to write to us directly? Email info@propermuse.co.