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The Architects

The people behind the systems.

We have been in your position. Built businesses, stared at marketing budgets, wondered if any of it was working. That is exactly why we built ProperMuse the way we did.

Tyler Young

Tyler Young

Co-Founder & Strategist

Tyler engineers the demand side of the equation. Having directed digital strategy for Microsoft, Amazon, Mazda, and more, he knows how to build engines that actually generate revenue without the agency bloat. Recently, scaling a global eCommerce brand from seven figures to eight through leveraging AI tools.

Focus Growth Strategy
Specialty Brand Architecture
Status Active
Joe Rasar

Joe Rasar

Co-Founder & Technologist

Joe builds the systems that run silently. Over the last 15 years, he has built and scaled internal delivery and AI operations for organizations operating in highly regulated, high-stakes environments. As the first implementation hire for Oracle's Public Safety unit, he built a nationwide delivery engine from scratch.

Focus Systems Engineering
Specialty AI Operations
Status Active
An AI Book For People Who Hate AI Books, written by Joe Rasar
From the Architects

We wrote the manual on practical AI.

Written by Joe Rasar, this is a witty, deeply practical survival guide for real people trying to operationalize Artificial Intelligence.

No hype. No jargon. Just a clear path from "AI sounds interesting" to "AI is making us money."

Oracle Axon Veterans Administration Microsoft Brooks Running Amazon Mazda Oracle Axon Veterans Administration Microsoft Brooks Running Amazon Mazda
Your Move

Two operators who got tired of the same story.

We built ProperMuse because we felt the same frustrations you feel. Big agency thinking, built for the way you actually run.

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