Insights
Writing from the workshop.
Practical work on AI visibility, GEO, and growth architecture. Honest about what works, candid about what does not.
GEO Fact and Fiction.
There is a lot of folklore about how AI decides which businesses to name. Does llms.txt actually work? Do FAQs still matter? A clear, sourced separation of GEO fact from fiction.
Read the article →When AI Gets Your Brand Wrong.
AI platforms are describing your business to potential buyers right now. Some of what they say is inaccurate. How to find the errors, why they happen, and how to fix the underlying signal problems before they cost you real opportunities.
Read the article →What Is GEO? Generative Engine Optimization Explained.
Your buyers are asking AI, not Google. A complete guide to what GEO is, how it differs from SEO, the signals that matter, and what to do about it.
Read the article →More writing in production. New pieces every other week.