Skip to main content
03
AI Visibility

Buyers are asking AI for answers.

Muse Presence shows you exactly how AI platforms describe and recommend your business, and gives you the playbook to shape that narrative.

Muse Presence, AI Visibility product by ProperMuse
What Muse Presence Does

The work behind the product.

B2B buyers increasingly use AI to research vendors before ever visiting a website. ChatGPT, Perplexity, Claude, and Google AI Overviews now answer buyer questions directly. If those platforms describe your brand inaccurately or skip you entirely, you are invisible at a critical moment in the buying process. Muse Presence audits your current AI visibility, identifies the citation gaps, and hands you a strategy to shape how AI describes you. This is Generative Engine Optimization (GEO), the AI-era complement to traditional SEO.

What You Get

Built to be executed.

Every Muse Presence engagement delivers a structured set of artifacts your team can act on without ongoing dependency on us.

AI Platform Citation Audit

How ChatGPT, Perplexity, Claude, and Google AI Overviews currently describe your business. We test buyer-relevant queries and document every claim AI makes about you, accurate or otherwise.

Recommendation Analysis

Where you appear (or do not) in AI-generated vendor shortlists. Which competitors AI recommends instead of you. What signals AI is using to make those calls.

LLM Visibility Strategy

A prioritized plan covering schema, entity signals, content gaps, and authority surfaces. Each recommendation tied to a specific AI behavior we observed.

Implementation Pack

A 20 to 30 page report with execution briefs per priority. What to add, where, and what the change should look like when it is in place.

Who It Is For

Built for brands $1M to $20M.

Muse Presence is built for brands $1M to $20M in revenue who suspect AI is shaping buyer perception of their category. Common signals: prospects mention seeing you "everywhere" or "nowhere" in AI tools, your category has emerging AI-savvy competitors, or you sell into buyers who research with ChatGPT and Perplexity.

How It Works

Five steps from intake to insight.

01

Intake

We learn your business, your category, and the buyer queries that matter to your pipeline.

02

AI Platform Testing

Structured testing across ChatGPT, Perplexity, Claude, and Google AI Overviews. Multiple sessions, multiple query patterns.

03

Citation Audit

We document every AI claim about your brand, every competitor recommendation, every gap.

04

Strategy Build

A prioritized roadmap covering schema, entity signals, content gaps, and authority surfaces.

05

Walkthrough

A live delivery session. We walk you through the audit findings and the priority stack.

Common Questions

What people ask about Muse Presence.

What is Generative Engine Optimization (GEO)?
GEO is the practice of optimizing your brand so AI platforms (ChatGPT, Perplexity, Claude, Google AI Overviews) accurately describe, recommend, and cite your business. It is the AI-era complement to SEO. The signals are different: structured data, entity clarity, citation authority, and named mentions across sources AI trusts.
How is Muse Presence different from an SEO audit?
SEO measures whether you rank for queries in Google. GEO measures whether AI platforms describe you accurately and recommend you in generated answers. The two share some signals (structured data, content depth) but diverge significantly. Muse Presence focuses specifically on AI visibility and uses methodology tuned for how AI platforms decide what to cite.
How does ProperMuse test AI visibility?
We run structured query sessions across ChatGPT, Perplexity, Claude, and Google AI Overviews using buyer-relevant questions. Each session is documented. We test multiple query patterns to surface what AI consistently says about your brand versus what varies session to session. The audit captures both the signal and the noise.
Can we really influence how AI describes our brand?
Yes, within the boundaries of accuracy. AI platforms draw from indexed web content, structured data, and verified third-party sources. Adding clear entity signals (Organization, Person, Service schema), publishing citable content, and establishing presence in sources AI trusts (Crunchbase, Wikipedia, G2, Reddit, expert publications) materially shapes how AI represents you. The work is patient. The compounding is real.
Also Worth Knowing

Related products.

Muse Compass

Muse Compass

Competitive positioning analysis and strategic playbook for growing brands.

Learn more →
Muse Index

Muse Index

Audit your visibility across traditional search, AI search, and community discovery.

Learn more →
Your Move

Ready to see what Muse Presence can actually deliver?

Book a 20-minute conversation. We will learn enough about your business to tell you whether Muse Presence is the right starting point, or whether something else makes more sense.

Let's Talk