Search & Discovery Visibility

Buyers search across three planes now.

Traditional search. AI-powered search. Community discovery. Muse Index audits how visible you are across all three and hands you the playbook to fix what we find.

Muse Index, Search & Discovery Visibility product by ProperMuse

What Muse Index Does

The work behind the product.

Paid traffic stops the moment you stop paying. Organic visibility, built right, compounds. Muse Index audits your discoverability across the three discovery surfaces that matter today: Google, AI answer engines, and the communities where buyers ask their real questions. The audit identifies the technical, content, and authority gaps holding you back, then hands you a prioritized optimization playbook your team can execute.

What You Get

Built to be executed.

Every Muse Index engagement delivers a structured set of artifacts your team can act on without ongoing dependency on us.

Traditional SEO Audit

Technical foundation (crawlability, indexation, schema, Core Web Vitals), on-page signals (titles, meta, content depth, internal links), and off-page authority. Concrete fixes, ranked by impact.

AI Search Visibility Assessment

How ChatGPT, Perplexity, Claude, and Google AI Overviews describe and surface your brand. Specific queries tested, citation gaps identified, and recommendations for closing them.

Community Discovery Analysis

Where your buyers ask questions about your category. Reddit, Quora, niche forums, Slack and Discord communities. Where you should show up and how.

Optimization Playbook

A 15 to 20 page report with prioritized fixes, execution briefs per priority, and a 90-day implementation plan your team can execute without us in the room.

Who It Is For

Built for brands $1M to $20M.

Muse Index is built for brands $1M to $20M in revenue who suspect they are leaving organic visibility on the table. Common signals: paid is the only working channel, AI tools describe you incorrectly or not at all, or you have content but it is not ranking and you are not sure why.

How It Works

Five steps from intake to insight.

Intake

We learn your business, current search performance, and the queries that actually drive revenue for you.

Technical Audit

A full crawl, schema review, and Core Web Vitals analysis. We surface the foundation issues blocking visibility.

AI Search Testing

Live queries across ChatGPT, Perplexity, Claude, and Google AI Overviews. We document how AI describes you today.

Community Mapping

Where your buyers are asking questions. Which communities matter. Where your absence is costing you.

Playbook Delivery

A prioritized optimization plan. Execution briefs per priority. A walkthrough with your team.

Common Questions

What people ask about Muse Index.

How is Muse Index different from a regular SEO audit?

Traditional SEO audits look only at Google. Muse Index covers three planes: traditional search, AI-powered search (which works on different signals), and community discovery. Most agencies are not equipped to assess AI visibility because it requires manual testing across multiple AI platforms with a structured methodology. We built that methodology.

What is AI search visibility and why does it matter?

AI platforms like ChatGPT and Perplexity now answer buyer questions directly. When a prospect asks "best vendors for X," AI generates a shortlist before the buyer visits any website. If your brand is not in that shortlist, or is described incorrectly, you are invisible at a critical moment. AI search visibility is the discipline of being accurately described and surfaced in those answers.

How long does Muse Index take?

Standalone Muse Index engagements typically deliver in 7 to 10 business days. When run as part of Muse Momentum, the timeline is 10 to 14 business days for the unified deliverable.

Do you implement the fixes or just hand us a list?

The standard engagement hands you a playbook your team executes. If you want hands-on implementation, we offer that separately. The principle is that you should own the infrastructure, not rent it from us indefinitely.

Also Worth Knowing

Related products.

Your Move

Ready to see what Muse Index can actually deliver?

Book a 20-minute conversation. We will learn enough about your business to tell you whether Muse Index is the right starting point, or whether something else makes more sense.

Let's Talk